Cheribundi Goes Chainwide in Walmart

17 Dec 2018

Cheribundi has doubled the distribution footprint for its 32 oz. Original Tart Cherry Juice line at Walmart stores, with the company announcing last month the product is now available at 4,343 locations nationwide.

According to Cheribundi CEO Steve Pear, the expansion comes as the company is on pace to finish the year with 50 to 60 percent year-over-year sales growth, largely driven by big box retailers including CostCo and Walmart, as well as grocers including Publix, Wegmans, and Kroger.

Speaking with BevNET by phone last week, Pear said that the brand’s expansion with Walmart represents a growing reach for better-for-you and healthy beverage products. The company is also in discussions to expand its shelf space within Walmart to add additional SKUs chainwide.

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