BodyArmor BodyArmor’s arc is different from that of many entrepreneurial brands in that it has always worked on a different scale. From fundraising firepower to distribution range to grand overall ambition, the brand, with co-founders like Mike Repole and Lance Collins, and a team that has included top notc …
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Cheribundi has doubled the distribution footprint for its 32 oz. Original Tart Cherry Juice line at Walmart stores, with the company announcing last month the product is now available at 4,343 locations nationwide. According to Cheribundi CEO Steve Pear, the expansion comes as the company is on pace to finish …
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In 2012, Brad Shaffer and Jason Klein founded Chicago’s Spiteful Brewing on a budget as tight as the lid on a jar of peanut butter. They maximized scant square footage by installing both brewhouse and packaging line on wheels for simple swapping, as they didn’t have enough space to do both simultaneousl …
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BODYARMOR Sports Drink to Hydrate Student-Athletes on the Sidelines of NCAA Championships WHITESTONE, NY. (November 14, 2018) – BODYARMOR, the fastest-growing sports drink in the category, today announced that the brand will become the Official Sports Drink of NCAA championships, including March Madness, be …
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