Events & News

H-Factor

Thirst for More. H-Factor is a hydrogen infused water. With regular use, studies have shown hydrogen water helps with inflammation after exercise, soothes soreness and increases energy. Articulating the functional benefits of hydrogen water in a way that feels trustworthy was the main objective for this packa …

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Last Call: Canada Lifts Tariff on U.S. Aluminum Cans; Climate Change Effects on Beer Refuted

Canada Ends Tariff On U.S.-Made Aluminum Cans In response to a shortage of aluminum cans, the Canadian government has lifted a 10 percent tariff on U.S.-made aluminum cans, according to Reuters. Luke Harford, president of trade group Beer Canada, told the outlet that Canadian brewers had faced a shortage of …

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Coke Takes Minority Stake, Distribution Rights For BodyArmor

The Coca-Cola Company today announced it has agreed to purchase a minority stake in BodyArmor, a move that will see the sports drink brand exit its distribution partnership with Keurig Dr Pepper (KDP) and enter Coke’s nationwide bottling system. Click link below to learn more https://www.bevnet.com/news/2 …

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League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing

If any beverage category loves its stars, it’s sports drinks. Whether it’s trying to shoot like Jordan or swing like Jeter, sports drink makers have always sought to link their products to the performances of some of the biggest names in professional sports. Yet much has changed in recent years: consumer …

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