If any beverage category loves its stars, it’s sports drinks. Whether it’s trying to shoot like Jordan or swing like Jeter, sports drink makers have always sought to link their products to the performances of some of the biggest names in professional sports. Yet much has changed in recent years: consumer …
Read More
Some entrepreneurs are motivated by money, others by the challenge of scale, and many others by a passion for their product. But like Edison in his day (with much thanks to Nikola Tesla), another class of entrepreneur is spurred on by what others claim is impossible. Gail Levy, a serial entrepreneur, checked …
Read More
More than 10 years ago, the energy drink category was revolutionized by the introduction of 5-Hour Energy shots, made by Farmington Hills, Mich.-based Living Essentials LLC. This new concept maximized the convenience factor for consumers and even created new merchandising opportunities. In the battle to com …
Read More
President Trump announced last Thursday that he plans to impose a 10% tariff on all aluminum imports and a 25% tariff on all steel imports. This aluminum tariff will dramatically increase the manufacturing costs of American brewers and beer importers. The American beer industry relies heavily and increasing …
Read More